Learning Objectives: By the end of this course, you will be able to:

• Understand the fundamental concepts and principles of social media marketing.
• Develop a strategic social media marketing plan tailored to your e-commerce business.
• Identify and target your ideal audience effectively across various social media platforms.
• Create compelling and engaging content that resonates with your target audience.
• Implement effective social media advertising campaigns to drive traffic and conversions.
• Build and nurture an active and engaged community on social media.
• Implement customer relationship management tactics to enhance customer loyalty and retention.
• Stay updated with the latest trends and techniques in social media marketing for e-commerce.

Prerequisites: Familiarity with popular social media platforms such as Facebook, Instagram, Twitter, and LinkedIn is recommended.

Course Content:

• Introduction to Social Media Marketing
• Developing a Social Media Marketing Strategy
• Creating Engaging Social Media Content
• Social Media Advertising for E-commerce
• Analytics and Measurement in Social Media Marketing
• Influencer Marketing for E-commerce
• Building and Engaging a Social Media Community
• Staying Ahead: Trends and Emerging Practices